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eTaps, Pakistan’s first AI-powered full-stack e-commerce automation system, was launched in Lahore at the E-Commerce Leaders Summit 2025. Founded by Muhammad Nafey, the platform automates order verification, inventory management, courier assignment, and marketing attribution to help online sellers operate more efficiently.
Pakistan’s technology ecosystem witnessed a significant development with the launch of eTaps, the country’s first AI-powered full-stack e-commerce automation platform.
The system was officially unveiled during the E-Commerce Leaders Summit 2025 at the Pearl Continental Hotel Lahore, bringing together entrepreneurs, technology experts, and industry leaders.
The event was attended by the Sardar Saleem Haider Khan, Governor of Punjab, who served as the Chief Guest and highlighted the importance of digital innovation in strengthening Pakistan’s economy.
The platform was founded by Muhammad Nafey, a young entrepreneur who began his journey in e-commerce at an early age.
After spending more than two and a half years on research, development, and testing, Nafey and his team created eTaps to address common operational challenges faced by online sellers in Pakistan.
According to Nafey, the idea for the platform emerged from real problems he observed while running e-commerce businesses, including:
By integrating artificial intelligence with operational automation, eTaps aims to simplify these processes and make e-commerce businesses more efficient.
Unlike traditional order management tools, eTaps provides a full-stack automation system designed to manage the entire lifecycle of an e-commerce order.
Its key capabilities include:
The platform uses intelligent algorithms to verify orders and reduce fraudulent or fake transactions.
The system automatically assigns suitable courier partners and detects potential delivery delays in real time.
Businesses can track inventory levels, manage stock efficiently, and prevent overselling or shortages.
eTaps simplifies the complex process of reconciling payments, orders, and shipping records.
The platform also provides insights into which marketing channels are generating actual sales, allowing businesses to optimize their advertising strategies.
Several e-commerce businesses have already started using the platform, and early results suggest promising improvements.
Companies utilizing eTaps have reported:
These results indicate that automation tools powered by artificial intelligence could significantly improve profitability and operational reliability for online sellers.
During the launch ceremony, Sardar Saleem Haider Khan praised the efforts of young entrepreneurs and emphasized the importance of technological innovation in driving economic development.
He highlighted that digital transformation and startup innovation can help Pakistan strengthen its position in the global digital economy.
Industry leaders attending the summit also recognized the potential of automation platforms to solve long-standing operational problems within Pakistan’s rapidly expanding e-commerce sector.
Pakistan’s e-commerce market has been expanding rapidly in recent years due to increased internet penetration, smartphone usage, and the rise of online marketplaces.
Companies like Daraz have contributed significantly to the growth of online retail, but many sellers still face logistical and operational challenges.
Automation platforms such as eTaps represent the next phase of development in the industry by integrating artificial intelligence, logistics management, and marketing analytics into a single ecosystem.
eTaps is an AI-powered full-stack e-commerce automation platform developed to address operational challenges faced by online sellers.
The platform offers tools for:
The company operates under the HMN Group, founded by Muhammad Nafey.
The introduction of AI-powered systems like eTaps signals a broader shift toward automation and intelligent technology in Pakistan’s digital commerce industry.
Experts believe that in the coming years, AI will play a larger role in:
As more businesses adopt automation tools, Pakistan’s e-commerce sector could become more efficient, scalable, and competitive in global markets.
The launch of eTaps represents a significant step forward for Pakistan’s digital economy.
By combining artificial intelligence with end-to-end automation, the platform aims to address critical operational challenges faced by e-commerce sellers.
With support from industry leaders and recognition from government officials, the initiative reflects the growing role of young entrepreneurs like Muhammad Nafey in shaping Pakistan’s technology-driven future.
If widely adopted, platforms like eTaps could play a key role in enabling local businesses to scale efficiently and compete in the global e-commerce marketplace.
