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Alibaba’s entry into Pakistan’s BNPL market through KOKO Tech introduces new financial access opportunities but also raises concerns about debt risks, low financial literacy, and limited consumer protection frameworks in the country.

Pakistani startups are growing rapidly through eCommerce by leveraging online marketplaces, digital marketing, and mobile commerce. Increasing internet access, smartphone adoption, and digital payment systems have enabled startups to reach nationwide and global customers while scaling faster than traditional retail businesses.

Manmeet Singh is the founder and CEO of Desi Khazanay, a Pakistani herbal wellness brand. Inspired by his family's herbal traditions and an old 1988 hair care nuskha, he built a company focused on natural hair care, wellness, and herbal products designed for modern consumers, especially Gen Z.

Muhammad Bilal Aftab is a global technology leader, AI strategist, and venture builder with over 20 years of experience. He has worked with major organizations like IBM and HP, advised high-growth startups, and played key roles in accelerators like Techstars and Seedcamp.

Pakistan offers one of the largest untapped startup markets with 230 million people, a young population, and growing digital access. Entrepreneurs who solve local challenges in agriculture, healthcare, education, and finance can build high-impact, scalable companies with global relevance.

Alibaba has entered Pakistan’s fintech market through Cocotech Pakistan after receiving an NBFC license from SECP. The move introduces Buy Now Pay Later services, signaling global confidence in Pakistan’s digital economy while increasing competition for local fintech companies and expanding access to credit for underserved users.

Networking can change your career by connecting you with new opportunities, mentors, clients, and partnerships. Strong professional relationships help individuals grow faster, find better jobs, and succeed in freelancing, business, and leadership roles.

Javeria Abid founded Rangekhushboo, a homemade non-alcoholic perfume brand, generating profit organically and expanding online. Her journey highlights passion, consistency, and strategic digital marketing.

The Sukooon founder turned early struggles into success, creating multiple innovative wellness brands and leading a team that reaches over 1 million customers across Pakistan and internationally.

E-commerce investments in Pakistan are gaining attention as investors seek alternatives to traditional financial returns. With the rapid expansion of online retail and digital platforms, businesses are creating scalable investment opportunities that combine technology, entrepreneurship, and global market access.